Micro, small, and medium-sized enterprises (MSMEs) are the backbone of African economies. They represent more than ninety percent of businesses and employ sixty to seventy percent of non-farm workers, many of them women and youth. Strengthening enterprise competitiveness and improving the business enabling environment are therefore critical elements for advancing long-term green economic growth.
Green trade attracts investment, boosts incomes, and builds resilience to shocks, including those linked to climate change. It also deepens regional integration, improves market efficiency, and opens access to regional and continental markets such as the East African Community (EAC) Common Market and the African Continental Free Trade Area (AfCFTA), benefiting workers, consumers, and businesses.
Participation in regional and continental markets helps firms build the capabilities needed to compete in more demanding global markets, including the United States through the African Growth and Opportunity Act (AGOA) and the European Union’s Single Market. Reducing trade barriers and strengthening capacities across the trade ecosystem are therefore key to accelerating Africa’s economic transformation and creating jobs for its rapidly growing youth population.
In this context, we provide expertise and consulting services in broad-based enterprise development, green and inclusive trade expansion, sustainable logistics, and strategies to reduce greenhouse gas (GHG) emissions along key trade corridors.
